Key Takeaways
- ▸Interzoo 2026 opened in Nuremberg with ~2,400 exhibitors from ~70 countries
- ▸It is the largest, most international edition in the fair's history
- ▸Over 87% of exhibitors come from outside Germany
- ▸59 startups feature in the Young Innovators area
4DW DESK · FAIR NOTE
The pet industry's main stage lit up today: Interzoo 2026 opened in Nuremberg with roughly 2,400 exhibitors from about 70 countries — the largest and most international edition in the fair's history.
The numbers say something before a single product is shown: over 87% of exhibitors come from outside Germany, and half from outside the EU. Pet food is no longer a collection of national industries — it is one global supply chain that meets in Bavaria every two years.
▮ What our desk watches at a fair like this
Trade fairs are where next year's ingredient list walks around wearing a lanyard.
This week on the blog
We follow the fair all week: Wednesday, what the floor is really selling (with data); Friday, what won when the doors closed.
The 4DW Angle
Fairs matter to a trader for one reason: they compress a year of demand signals into four days. The specs being discussed in Nuremberg this week will show up in our contract negotiations by autumn.
▮ Frequently asked questions
How big is Interzoo 2026?
Interzoo 2026 in Nuremberg is the largest edition ever, with roughly 2,400 exhibitors from about 70 countries. Over 87% of exhibitors come from outside Germany and half from outside the EU, confirming that pet food is now one global supply chain rather than a set of separate national industries.
Where and when is Interzoo held?
Interzoo is held every two years in Nuremberg, Germany, and the 2026 edition is the biggest and most international to date. As the world's leading pet industry trade fair, it draws around 2,400 exhibitors from roughly 70 countries and previews the raw-material specs and formats of the coming years.
What can you see at Interzoo 2026?
Interzoo 2026 showcases raw-material claims, format innovations such as freeze-dried, air-dried, fresh and insect-inclusive lines, and signals of new production capacity, plus 59 startups in the Young Innovators area. For traders it compresses a year of demand signals into four days that shape autumn contract negotiations.
Related from the desk
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